Seminars On-Demand

10:00 AM - 10:45 AM CST
Marketing Luxury Design – Attracting Affluent Clients
MELISSA GALT – REFERRAL BUILDING & RELATIONSHIP MAKER FOR DESIGN TEAMS, RESIDENTIAL DESIGNER FOR 20-PLUS YEARS

When you’re ready to level up your clients and project investments, marketing luxury design is the next step. You’ll learn how to spot affluent clients, where to meet them (online and offline), and how to build a rapport that delivers revenue and project profits.

Learning Outcomes:

• How to identify affluent clients: it’s not always obvious
• Where to meet affluent clients and how to connect
• How to build trust and credibility with affluent clients to increase sales
• The No. 1 quality that attracts affluent clients and how to have it
• Six profitable strategies for marketing luxury design today

11:00 AM - 11:45 AM CST
Best Pricing Strategies for a Successful Business
MICHELE WILLIAMS - OWNER OF THE SCARLET THREAD CONSULTING

Do you have a pricing strategy that works well for you? Do you know if it is best for your product and service offering? If you are watching others in the industry who price differently from you, you may be wondering if what you are doing is best. It may also be that you are feeling areas of frustration in your current strategy. Join Michele Williams as she helps you uncover what makes a great pricing strategy and how to tell if your strategy is the best—and how to shift it if it is not.

12:00 PM - 12:45 PM CST
BREAK

1:00 PM - 1:45 PM CST
The Four Cycles of a Successful Social Media Campaign & How to Implement Them
WELTON HONG - FOUNDER OF RING RING MARKETING

The usefulness of social media remains a mystery to many window covering companies, and that’s understandable. A window covering company certainly is a very different type of business than a retailer or a restaurant, for example, and it should not be promoted the same way. But here’s the truth: Social media definitely can be a big asset for a window covering company. It just needs to be implemented in the right way. A properly executed social media campaign greatly benefits sales. Welton Hong covers the basics of social media and explains the four aspects of the social success cycle: social listening, social influencing, social networking and social selling. Every initiative has a specific goal, but they all work together to drive revenue for your window covering company.

2:00 PM - 2:45 PM CST
Closing the Sale: It Begins at Hello
LUANN NIGARA – CO-OWNER OF WINDOW WORKS

Sales are the lifeblood of every business, and developing your sales skills is not optional as the owner of your interior design firm or window treatment business. Join LuAnn Nigara, co-owner of Window Works in Livingston, NJ, and host of A Well-Designed Business® podcast, as she goes through the strategies for closing more sales more of the time. With a closing rate between 62% and 66% for more than 30 years, LuAnn understands the process and is passionate about sharing it with you.

Learning Outcomes:
• The pre-consult phone call
• Consultation do’s and don’ts
• Presenting your solutions and products
• Talking about price
• Handling different personality types
• Negotiating effectively
• Closing the deal
• Creating repeat business

3:00 PM - 3:45 PM
The Installer’s Toolbox
ROGER MAGALHAES – OWNER OF SHADES IN PLACE INC.

Looking for ways to be more efficient at your installs? Roger Magalhaes will share what he brings in for each installation. In most cases, he does not need to return to the van searching for extra tools and losing precious time and money. He has developed a “survival kit” that covers most of his installs in one trip to the job site.

Learning Outcomes: 
• Learn how to increase your bottom line by being more efficient on each installation 
• Leave your customers with a WOW factor, which will surely translate into referrals 

4:00 PM - 4:45 PM CST
Trends & Colors That Will Put Cash in Your Pocket
JOANNE LENART-WEARY – PROFESSIONAL INTERIOR DESIGNER, COLOR AUTHORITY AND STAGING EXPERT

Oh, trends…we wait each year to see what the powers that be proclaim as the colors and design elements of the year. The trick is to be inspired and not driven by these dictates. Your job is to guide your clients to a room that feels fresh, not because the world at large has jumped on the latest craze (think white rooms, shiplap or stationary panels), but choices that will give them a modern look with a personal twist. In this seminar, we will discuss the 2021 trends and how you can capitalize on them. 

Learning Outcomes:

• Three winning color palettes
• Trending processes and products
• How you use it as important as what it is
• How to become the trend expert in your region

BONUS: Attendees will receive a consumer trends presentation to share with women’s groups.

Closing Keynote On-Demand

5:00 PM - 5:45 PM CST
The Secret Weapon of the Most Successful: How to Master Your Mind and Get What You Really Want Mindset
MADELEINE MACRAE – CREATOR AND CEO OF MM MACRAE COACHING AND CONSULTING

It’s an overused and often misunderstood word, but it is one of the most essential underpinning pieces of success.
During this thought-provoking session, Madeleine MacRae, an industry-leading business coach and consultant, will walk us through the practical side of personal development and goal-setting so that you will walk, renewed.

Learning Outcomes:

• Define success in a way that actually works for you
• Create goals that help you stretch but don’t overwhelm you
• Embrace discomfort without living in pain
• Be mentally strong amid uncertainty and fear
• Achieve more than ever before!

Our businesses are OURS. We need to be at the helm of the ship and that mission starts from within.